Premium Home Theater
Home Theater Installation in Frisco, TX
Dedicated cinema rooms and media rooms, installed by our in-house technicians and calibrated by THX-certified professionals, with a written proposal approved before equipment is ordered.

Before the proposal
What decides your project
The inputs that size the work, then what a proposal includes and what you supply.
Dedicated cinema or media room?
The room decides. A cinema gives up everyday furniture for controlled light and treated acoustics; a media room keeps the family sofa and uses a brighter display.
Where do speakers go?
We measure how the room reflects sound before equipment goes in, then target first reflections and bass dead spots with treatment in the wall.
How does movie night start?
One Control4 scene or Lutron keypad action dims lights, drops shades, and starts the film — no separate lesson for the household.
What does calibration cover?
Our THX-certified designers set sound level, tonal balance, timing, dialog clarity, and accurate color at your seats — under your room's actual light.
Scope ledger
Confirmed in writing before equipment is ordered.
- Included in the proposal
- Complimentary phone consultation, room measurement, drawings, line-item proposal
- Speaker aiming, subwoofer blending, display color calibration
- Acoustic treatment, blackout, theater seating where the design calls for them
- Single-remote Control4 scenes; Lutron lighting and shade integration when specified
You or facilities provide
- The room dimensions and which windows are west-facing
- Whether everyday furniture stays in the space
- Builder coordination before drywall on new construction
Local team
Digitalholics LLC
8105 Rasor Boulevard, Suite 211, Plano, TX 75024
Packages
Three ways to build the room
Three ways to scope the work. The room decides which one is honest. Compare the equipment, calibration, and maintenance included in each package; room layout and seating are planned during design.
Compare the three builds
| Feature | Media Room | Dedicated Theater | Reference Cinema |
|---|---|---|---|
| Display | 4K projector, 100–120 inch fixed screen | Reference 4K HDR projector (Sony or JVC), 120–133 inch custom screen | Reference 4K laser projector with HDR, acoustically transparent screen with masking |
| Sound | 5.1.2 Dolby Atmos | 7.1.4 Dolby Atmos | Trinnov-based audio with in-wall and in-ceiling speakers |
| Acoustics | First-reflection panels | Full treatment behind fabric | Room acoustic design and custom finish work |
| Control | Universal remote | Lutron lighting scenes and blackout shades | Theater seating, lighting, and automation on one system |
| Maintenance | One year | Two years with priority support | Three years with priority support |
Media Room Package
A living room or bonus room that watches everything and renovates nothing.
- 4K projector (Epson or comparable) with a 100–120 inch fixed screen
- 5.1.2 Dolby Atmos — five ear-level speakers, two in the ceiling, one subwoofer
- Receiver (the box that switches sources and powers the speakers)
- First-reflection acoustic panels
- Universal remote, calibrated on site
- One-year maintenance plan
Note:Runs on the TV wall you already have. No construction.
Dedicated Theater Package
A room built for watching: controlled light, treated walls, theater seating.
- Reference 4K HDR projector (Sony or JVC) with a 120–133 inch custom screen
- 7.1.4 Dolby Atmos — added side and ceiling speakers
- Separate processor and amplification
- Full acoustic treatment behind fabric
- Lutron lighting scenes and blackout shades
- Two-year maintenance plan with priority support
Reference Cinema Build
The room the house gets built around. The honest scope when acoustic treatment, theater seating, and Trinnov-based audio are what the room actually needs — not a smaller package stretched to fit.
- Reference 4K laser projector with HDR (a wider bright-to-dark range)
- Acoustically transparent screen with masking (sound passes through the fabric)
- Trinnov-based audio with in-wall and in-ceiling speakers
- Room acoustic design and custom finish work
- Theater seating, lighting, and automation on one system
- Three-year maintenance with priority support
Note:Scoped after acoustic measurement of the actual room.
Room layout and seating are planned during design. The Reference Cinema Build is scoped after acoustic measurement of the room.
Premium Home Theater
We install dedicated home theaters and media rooms for houses across north Dallas-Fort Worth from our Plano office, including Frisco, Plano, McKinney, Allen, Prosper, Dallas, and Southlake. Each room gets a measured design: screen and projector or TV placed for the seats, speaker positions planned for the layout you choose, including Dolby Atmos where the room suits it, and acoustic treatment where the room needs it. New construction gets pre-wired before drywall, and finished homes get a retrofit plan that works around the walls in place.
The craft is in the aiming. Speakers are set to the degree, and the subwoofers (the cabinets that handle deep bass) are blended so low notes stay even from the front row to the back. Picture is calibrated to accurate color in the light your room actually has — not in a showroom at noon.
A dedicated cinema gets acoustic treatment (fabric and panels that tame echo), blackout, and theater seating. A media room keeps the family sofa and uses a brighter display that still reads with the lamps on. Either one runs from a single remote, and joins Lutron lighting and Control4 control when the rest of the house is on those platforms.
A dedicated theater is easiest to get right while the framing crew is still on site. On new construction we mark the screen wall, run speaker cable, and set acoustic backing and riser height before drywall closes the room. In a finished house we measure the room and its light first, then route cable and seating around the walls in place.
A dedicated cinema suits a room set aside for films, with controlled light, treated walls, and theater seating. A media room keeps the family sofa and uses a brighter display that holds up with the lamps on. Compare the two paths in the projector versus TV guide, plan overhead effects with the Dolby Atmos layout guide, and check seat distance against the screen-size tool before the screen wall is framed.
Choose an installer who draws the room before quoting it: speaker positions, screen wall, cable routes, and riser height on paper you keep. Ask how pre-wire differs from retrofit in your house, who runs the calibration with microphones at the seats, and how the remote, lighting scenes, and shades get programmed as one movie scene. After handover, the same Plano team should answer for service, software updates, and source changes.
For cost and buying notes, see home theater cost in Frisco, 4K projector cost, and the Frisco systems buying guide. For room layout, see the design guide and the acoustics and Frisco acoustics pages. For display and format choices, see projector versus TV, choosing a projector, HDMI 2.2 readiness, and 8K streaming. For the installation path, see DIY versus professional installation, Dolby Atmos layout, sound troubleshooting, and theater smart-home integrations.
We measure your room, prepare design drawings, and calibrate the installed system. For independent music rooms, shared TV sources, or patio entertainment, explore whole-home audio and video; the outdoor audio cost guide explains planning considerations.
How we approach the work
The room decides the design.
What’s included
- Calibration to cinema reference
- Dolby Atmos layouts
- Acoustic treatment in the wall
- Lighting and shade scenes
Dialog at every seat
Dolby Atmos adds speakers in the ceiling so sound can move overhead. Levels and timing are set by measurement, so dialog stays clear in the back row — not just the middle seat.
Measured before equipped
We measure how the room reflects sound before equipment goes in. Treatment then targets first reflections and bass dead spots, so the speakers are not fighting the drywall.
One button starts the movie
A movie scene on the Control4 remote or a Lutron keypad dims the lights, drops the shades, and starts the film. Nobody in the house needs a lesson.
Start with a complimentary consultation
Start with a ConsultationNo obligation · We aim to respond within one business day
Finished Rooms
What a room looks like before you pick a tier
Select any photo to enlarge
A media room keeps the family furniture and still holds daylight.
Acoustic backing goes in before drywall — never after.
Treatment targets first reflections and bass build-up.
Bright displays hold up when the lamps stay on.
A star ceiling finishes the dedicated cinema overhead.
Movie night runs from one remote the whole family knows.
Show all 11 photosShow fewer photos
Living rooms carry the TV wall when the theater has no room of its own.
Scenes dim the great room when the feature starts.
Blackout is part of the picture, not an afterthought.
Backyard lighting joins the same scenes as the theater.
One remote replaces the drawer of clickers.
Our Process
From walkthrough to calibration
Every theater follows the same steps, whether it is a media room over a garage or a room the house is built around.
Complimentary phone consultation
We start on a call: which room, how you actually watch, and whether you are after a dedicated cinema or a media room the family still uses in daylight. No charge, no obligation. If it is a fit, we book the room visit.
Room visit
We walk the room with you, watch where the afternoon light lands, and listen to how you watch — movies, sports, games. You leave knowing whether this is a dedicated cinema or a media room, and what we would measure next.
Design the room
Designers place every speaker and the screen to the inch, plan the wiring and acoustic treatment, and write the line-item proposal. No equipment is ordered until you approve that document.
Build and wire
Our in-house technicians (never subcontractors) run labeled cable, set the rack, and handle screen mounting and speaker placement. Floors and furniture stay protected, and the room is left ready for measurement.
Measure and calibrate
Technicians who hold THX professional certification measure speaker levels and timing with calibrated microphones and calibrate picture color to the reference targets a commercial cinema uses.
Handover and after
We walk you through every button before we leave, then stay on the system: firmware, source changes, and a scheduled check. Call (469) 666-0747 during posted hours and you reach the team that calibrated the room.
Property Types
Which room are you standing in
Four starting points cover most Frisco and Plano homes — the walkthrough tells you which one you are standing in.
New construction
Speaker holes, screen-wall framing, and acoustic backing get marked with the builder before drywall. We coordinate rack space, heating-and-cooling noise, and conduit so the cinema is designed into the Frisco or Plano house, not added after paint.
Retrofit in a finished home
Finished walls set the limits. Cable goes through attics and closets where it can, and into paintable channels where it cannot. Screen size and speaker placement have to negotiate the windows, the fireplace stone, and the furniture that is not moving.
Dedicated cinema room
A projector (Sony, JVC, or Epson), a fixed or masking screen, Dolby Atmos speakers in the ceiling, and treatment finished as fabric or millwork. Seating rows and blackout are planned so the back row hears what the front row hears.
Media-room conversion
The family room keeps its furniture and gains a brighter display that holds up to Texas daylight, speakers hidden in the ceiling or a media wall, and lighting scenes that switch the room from homework to movie night.
What we install
Brands we install & support
Projectors, speakers, and processors from the manufacturers we calibrate weekly.
Common Questions
Questions about premium home theater
01How much does a custom home theater cost in Frisco?
A family media room and a dedicated cinema with acoustic treatment and theater seating are different projects. The design specifies the screen, projector, speaker layout, subwoofers, acoustic treatment, control, lighting, and shades the room calls for. After a complimentary consultation, we write a line-item proposal before any work starts. Before the call, explore the Frisco home theater cost guide and systems buying guide.
02Do I need a dedicated room for a home theater?
No. A dedicated room gives the most control over light and sound, but media rooms in family spaces are half of what we build. They keep everyday furniture, use brighter displays, and hide speakers in the ceiling so homework and movie night share the room. The consultation decides which path fits how you live.
03What's the difference between a media room and a home theater?
A media room is a multi-purpose family space that also plays movies well. A dedicated theater is built only for watching: controlled light, treated acoustics, theater seating. Both can look and sound excellent. The difference is whether the room still has to work for everyday living.
04What does THX certification mean for my theater?
Our designers hold THX professional certification — we calibrate to the same reference targets used in commercial cinemas. Sound level, tonal balance, and dialog clarity are set at every seat. It does not mean the finished room carries a THX room certificate. If a formal room program is a goal, we say so in the proposal.
05Can you work with my builder during construction?
Yes, and pre-construction is the best time by years. Speaker cable, screen-wall framing, and acoustic backing have to land before drywall — after that, every improvement is a patch. We share drawings with your builder so the performance is designed in, not retrofitted.
06How long does it take to build a home theater in Frisco?
A media room install is typically a few days on site. A dedicated cinema with construction, acoustic treatment, and custom seating can take a few weeks. The planning phase produces a written schedule, and we tell you early if the builder or finish work moves it.
07Should the theater join my smart home system?
It can, and the consult decides. A theater can run from its own remote forever, or join the house controller so one movie scene runs lights, shades, and the picture together. We are a Control4 Certified Dealer and a Lutron Gold Dealer, and we also work with Savant — either way, the theater folds into what you already have.
08What goes into a high-end home theater system?
It starts with the room. We measure light, reflections, and seating, then specify the screen, projector, speaker layout, subwoofers, acoustic treatment, control, lighting, and shades that the design calls for. After installation, we set speaker levels and timing and calibrate picture color in the room's actual light.
09How are theater seating and riser height planned?
We plan room layout and seating during design, and the proposal includes theater seating where the design calls for it. On new construction, we set acoustic backing and riser height before drywall closes the room. In a finished house, seating is planned around the existing walls and furniture.
10What should I look for in a home theater company?
Ask for room drawings before equipment lists: speaker positions, screen wall, and cable routes on paper. Confirm the crew is in-house, calibration is measured at the seats with microphones, and programming covers the remote plus lighting and shades as one movie scene. A written line-item proposal should precede any order, and the same local team should handle service after handover.
11Should I choose a projector or a TV for my theater?
Choose a projector for a light-controlled room where a large image matters and the throw path stays clear of fans and beams. Choose a TV for a shared room watched with lamps on, where brightness beats size. Seat distance decides both, so measure from the primary seat to the screen wall first. The projector versus TV guide compares the two in room light, and the screen-size tool ties size to that distance.
12Can my theater plan include an outdoor entertainment system?
Yes. A patio TV with landscape speakers can share the rack and the same control app as the indoor theater, with independent volume for outside. Outdoor displays must stand up to sun and heat, so placement and weather rating come before screen size. Tell us which patio and pool areas matter during the room visit, and the proposal will draw indoor and outdoor zones together.
13Do you install home theaters across Dallas-Fort Worth?
Yes. Our office is in Plano, and we design and install theaters in Frisco, Plano, McKinney, Allen, Prosper, Dallas, and Southlake. New construction gets pre-wire drawings for the builder before drywall, while finished homes get a retrofit plan around the walls in place. Every project starts with a complimentary consultation and a room visit, then a written line-item proposal.
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Complimentary Consultation
Start with a complimentary consultation
Tell us about your space and what you want it to do — if it is a fit, we book the walkthrough, then send a written, line-item proposal. You approve the scope before anyone books a crew.
- A complimentary phone consultation. No obligation.
- A written proposal before any work is scheduled.
- We aim to respond within one business day.
No obligation · We aim to respond within one business day

















